Social Media Services
Social Media Services for Small Businesses and Professionals
It goes without saying that businesses need to have an online presence. Managing this on your own can feel like a job within itself.
We provide professional social media services to help you achieve your business goals in the online world.
Our range of social media services include everything from social media strategy, content creation, and e-mail marketing all the way through to day-to-day posting and engagement.
Social Media Strategy
Every business needs a strategy for their social media content. Maybe you enjoy creating content and posting but your social media remains… stagnant. What’s working? What’s not working? What needs to be improved?
Whether your goal is to improve your social media strategy for your business on Instagram/Facebook, promote your blog, promote your services, or anything else, we offer the option of going through an initial audit to see what’s working and what’s not. This allows you to move forward with a plan of action that is uniquely crafted for your business.
Or, maybe you have a plan for your social media, but CONSISTENCY is the problem. You are unable to keep up with your social media schedule and engagement, and you are missing out on the ability to refine and modify your strategy. Part of our social media services includes building a social media strategy for your content, engaging with your audience, and reporting on metrics so you can progress in a manner that is consistent with your plan.
Alternatively, you may be looking to move forward with a new project but are struggling to find a starting point or need extra support with the initial stages (such as market research and planning).
We are here for you!
Social Media Marketing Results
90 Day Summary (provided by Instagram)
-Significant improvements on all relevant metrics.
Summary of Client’s Growth (on Instagram
-Significant improvement on growth metric. Please note that ZSA Virtual Solutions was contracted by this client in April. As we can see in the chart, significant and consistent Growth has followed since.
Content Creation Services
Does creating content for social media or for your blog/vlog seem to consume all your time? What about the hours you spend editing those videos? Do you feel like you have to do all the work yourself because of industry-specific language or concepts that are difficult to understand for those outside the field?
Our content creation services aim to take largely academic or “jargon-y” topics and make them accessible to your audience. We offer content creation services for your website as well as social media. We also provide top-quality audio/video content that sets the standard. Your videos will look and sound good, your images will be beautiful and consistent, and overall your audience will have a more positive experience.
We are confident we can meet your content creation needs as our team has a varied background. We have backgrounds in business, psychology, counseling/coaching practices, medicine/healing, as well as music and creative writing.
Content Creation & Social Media Strategy Implementation
Instagram Posts
Example of Instagram images in feed BEFORE:
Summary
-Little to no original content and no video content.
-Liked by the same individuals indicating lack of reach.
-Dull and unengaging color palette.
-No clear direction or strategy, posting for the sake of posting.
Example of Instagram images in feed AFTER:
-Creation of content that is in line with social media strategy and interests of the target demographic.
-Creation of original content that is vibrant and engaging, including video content that has been rendered through in-house editing for consistent visual and audio display.
-Increased audience Reach and Engagement as a result of implementing bespoke strategies.
-An overall responsive social media strategy that takes into consideration emerging trends on the platform.
Instagram Stories
Example of Instagram stories stats BEFORE:
-Low Reach and low Engagement.
Example of Instagram images in feed AFTER:
-In this case, a near 50% increase in Reach to new audiences and existing audiences as well as increased Engagement.
E-Mail Marketing Strategy
“Your network is your net worth.”
-Every person discussing business strategy, ever
This saying has never been more true than now, in the digital age. However, it’s important to keep in mind that if you have built a following on social media, this audience belongs to the platform, not to you. Platforms change and even disappear. The only way to cultivate an online (and offline!) audience that truly belongs to your business is by gathering an email list of your audience members.
Email marketing provides a useful channel for reaching out to existing or potential clients, engaging with your most loyal audience members, and fostering general interest. Today, over 90 percent of businesses in the U.S. use e-mail marketing. This type of marketing is especially useful for small businesses. Through the use of tools such as surveys, funnels, providing a regular newsletter, and members-only insights and promos, email marketing becomes your own private platform for direct interaction with your audience as well as a means to grow your audience.
Our services range from brand development to content creation and scheduling for your newsletter.
Email Newsletter Content Creation & Strategy Implementation
Example of email template BEFORE:
Example of email template after hiring ZSA Virtual Solutions:
-Bespoke branding (not shown here for confidentiality) and use of colors and original content to engage and grow audiences.
– Content consistent with branding and email marketing strategy to increase audience, in addition to cultivating an existing trusting and engaged audience.
Before :
After hiring ZSA Virtual Solutions :
We operate under the premise that each business is unique and deserves to be treated as such. We offer hourly rates and larger/ongoing projects are priced on a case by case basis. Pay only for what you need, nothing extra.